After partnering with Cartier, V continued to prove his “Sold Out King” title
After partnering with Cartier, V continued to prove his “Sold Out King” title
BTS member V (Kim Taehyung) sold out the $26,700 necklace after being named Cartier’s global brand ambassador.
V continues to demonstrate his immense influence as a global fashion icon through his latest luxury fashion brand partnership.
On July 19th, Taehyung was appointed Cartier’s newest global brand ambassador and became the new face of the “Panthère de Cartier” campaign.
After news spread of Taehyung becoming Cartier’s global brand ambassador, The brand’s official website even crashed for a while due to a sudden influx of visitors.
Several media outlets, including the global fashion magazine “Highsnobiety,” reported that fans of Cartier jewelry rushed to online retailers to buy after hearing V’s news.
The $26,700 necklace from the “Panthère de Cartier” collection announced by V immediately sold out at Cartier’s global online retailers in various countries, including France and the UK.
Eager fans who didn’t want to wait for the shipping period went directly to Cartier stores to buy the jewelry, recognizing Tae’s influence on social media.
Brand Finance, a leading brand valuation and strategy consultancy in the UK, recently reported that CELINE saw a 51% increase in sales after appointing Taehyung as their new ambassador.